We started this project in the hope of getting to know more about SnapChat. We wanted to explore it’s potentiality in the world of social media since so many apps these days are being developed for that market but just as quickly being abandoned in favor of the next fad. When we started fine tuning our research towards Snapsterpieces I knew that we had found an element of communication offered by Snap Chat which sets it apart from other apps. I liked the combination of photographs, creative opportunities and the limit of a ten second viewing window.
Although there is not much existing research out there on Snapsterpieces it was possible to use twitter to gather an idea of how popular the term is. Finding the work of Mplatco and Shonduras has helped in realizing how popular the notion of Snapsterpieces could potentially become. These “Michelangelos of SnapChat” have an influence on 5000+ twitter followers. They are the celebs of the Snapsterpiece world – much like the well established notion of instagram and vine celebs. I added them both on SnapChat and got a glimpse into how they use their Snapsterpieces to entertain their many followers. Many of their snaps are visible in our snap collection on hitRecord.
It was also interesting to see how SnapChat could potentially be used as a marketing tool. With the use of Stories in SnapChat, a user can post a montage of pictures which will be viewable for 24hrs. Mplatco uses this feature to speak with his audience and let them know what his next project will be on. He also encourages collaboration between his followers, asking them to send him their own versions of, for example, “SnapBeard”, “What makes me happy” or “Where in the world are you right now?”. In these cases, Mplatco’s followers will snap him a reply and he will add all of these replys to his story. In this way he is connecting all of his followers and keeping them involved with and, therefore, interested in his projects.
Through this means, it is possible for popular SnapChat members such as Mplatco and Shonduras to work on brand deals with major companies such as Dunkin’Doughnuts or the BBC. Mplatco came up with the idea of being a SnapChat reporter for The BBC. He said he would snap followers images from behind the scenes of the set of Dr. Who – which would make him The BBC’s “SnapChat director”. Unfortunately this was just an April Fools joke but it goes to show that the ideas are out there!
Encouraging our audience to become more creative in the way that they communicate may be valuable advice. If SnapChat becomes the marketing tool I think it has the potential to be, then there may just be a job up for grabs for anyone with a steady hand and a quick imagination!
In conclusion, I feel that SnapChat has some serious potential to outgrow other social messaging apps such as WhatsApp or Viber. This is because it provides its users with unique and useful communication tools. The ability to collaborate on projects with your contact list as demonstrated by MPlatco is something that no other app has tapped into. The idea of Snapsterpieces is one, i feel, which will grow more popular as the app establishes it’s full potential. Encouraging our users to get involved with Snapsterpieces was a great way of opening their minds to the possibilities of SnapChat as a tool for creative communication – something which I believe is about to become quite popular.